Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for. Confessions of an Advertising Man (David Ogilvy) — Summaries: EP An advertising agency first has to hunt for whichever customers it can. 1-Sentence-Summary: Confessions Of An Advertising Man is the marketing bible of the 60s, written by “the father of advertising,” David Ogilvy.
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I took it in small doses, like a thousand commercials compacted into one book.
They boast about “teamwork” and decry the role of the individual. Written in the era of Mad Men, the book is am considered essential reading in the advertising industry, but also provides advice for aspiring managers in any business.
Confessions Of An Advertising Man
Confessions of an Advertising Man – Wikipedia
This is one of the best books on advertising I have ever read. You might think the public would resent this trick, but there mna no evidence to suggest that they do.
Quotes from Confessions of an Management cannot be expected to recognise a great idea unless it is presented to them by a good salesman. Nov 26, John Lamb rated it liked it. Words captivate and enchant at the same time.
Your most important job is to decide what you are going to say about your product, what benefits you are going to promise.
If you’re in advertising, read this book. Book ratings by Goodreads. The second problem is that advertising agencies, notably in Britain, France, and t I recently finished reading Confessions of an Advertising Man by David Ogilvy. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice.
Confessions of an Advertising Man – David Ogilvy – Google Books
Log in Log in. American businessmen are not taught that it is a sin to confessioms your fellow creatures. While the tone is just a little too self-congratulatory, Ogilvy fills his text to the brim with the sort of anecdotes and lists of rules you’d want in such a book.
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Jul 21, Marc rated it liked it Recommends it for: Oct 03, Spencer rated it liked it. In Augustcopies of the book were printed.
So why not more than 3 stars? But brains are not enough unless they are combined with intellectual honesty.
I like to succeed in public, but fail in secret. Instead of saying “What a clever advertisement”, the reader says “I never knew that before.
One thing that stood out is that Ogilvy states that he always practices before making a presentation to a client. Feb 27, Satyam Sai rated it it was ok. The topics, or tips, or whatever you want to call them, were supposed to be, in my opinion, ageless. But I regard the hunt for new clients as a sport. Sir Alan Parker was acopywriter in the s and s and is now a film director advfrtising producer.